American Labor Interactive gallery for 20th century poster art
Context
image
When
October - November 2023
Where
Academic project, Harvard MDE
Who
Team of 2. Data Analysis, UI/UX 
Why
Poster artwork has accompanied American labor movements to, as the popular saying says, “educate, agitate, and organize”. The historian Lincoln Cushing illuminates us on the history of these posters in his homonimous book. This project’s goal was to explore how to augment the reach of his work and allow new audiences to understand the deeper significance of each poster and identify patterns across time.
Approach
imageOur journey began with correspondence with the author of "Agitate! Educate! Organize! American Labor Posters". The book features 250 posters organized in 10 themes, but we could have access to the 750 labor posters that the author had collected.

What can we learn about American labor movements through an exploration of the semantics, aesthetics and contextual settings of labor graphics?

Employing manual labeling and a combination of no-code and Python tools, we analyzed our dataset through different lenses and finally scultped our prototype using primarily Figma and P5.
Our journey began with correspondence with the author of "Agitate! Educate! Organize! American Labor Posters".

The book features 250 posters organized in 10 themes, but we could have access to the 750 labor posters that the author had collected.

Employing manual labeling and a combination of no-code and Python tools, we analyzed our dataset through different lenses and finally scultped our prototype using primarily Figma and P5.

What can we learn about American labor movements through an exploration of the semantics, aesthetics and contextual settings of labor graphics?
image
Exploration
Below, some sample results of the color and textual analysis we performed with Python libraries (Pandas, OpenCV and Tesseract) with the goal to identify patterns in the posters. Though we did identified some, we weren't convinced they were powerful enough to highlight them in the gallery. We pivoted to using information collected from manual labelling, especially subjects represented, objects and semantic theme. We used Principal Component Analysis to found mathematical relationships between the posters.
imageimage
image
Design
To design the gallery, we first wanted to keep the themes of the book as much as possible. Our idea for the landing page involved creating 3 main features for the gallery inspired by the words "Agitate", "Educate" and "Organize", and we even thought of giving it our own tweak with the word "Visualize". This exploration allowed us to brainstorm several visualization techniques.
imageVisualization proposals for three main features We ended up with the following three main features. Though these features made it to the final design in some form, we scrapped the idea of using the words of the book title to represent them, as we felt they were all agitating, educating and organizing in their unique way. Agitate: Poster Cloud?
imageEducate: Timeline View?
image
imageimage
imageOrganize: Semantics and Color by Theme?
imageimage
Gallery
The final prototype includes the timeline view first, which allows to overimpose historical events and economic data to understand the relationships between the context and the posters. This view also allows the user to check how gender and race gets represented over time. With a simple change of tab, we can switch to the 3D cloud view.
imageimage
imageimage
imageimage
imageBack to Top